|
Website
marketing is a serious business, I like to compare running
a website with running a car, both are vehicles in their
own right.
Do you service your own car? (or do you tinker with
it?). You probably rely upon your local garage. Tinkering
with your car can and will create problems.
Equally dabbling with your website, badly attempted
search engine optimisation, manipulating search engines
and misunderstanding website marketing & internet
promotion techniques can also endanger your online business.
It makes sense to leave it to Internet
Marketing Experts.
Google
is the main search engine and portal, probably the internet
industry's benchmark in terms of marketing and promoting
websites, search engine optimisation and website marketing.
Google's algorithm is often the main subject in many
SEO forums. It is also the least understood.
To get a better picture of Google and the way it operates
this mystical algorithm,
we need to divide it into two distinct areas; hardware
and software. (obvious really!)
It's
easy to think of 'Googleplex' being home to massive
high end, super expensive, top of the range, state-of-the-art
servers.
The truth is; the results that Google provide is partly
due to thousands of relatively low-cost PC's all networked
and operating from software using Google's search algorithm
- it is this set up that creates the fast search engine
that we rely upon.
|
The
hub of Google's search engine and algorithm software
is PageRank™, developed by Sergey Brin and Larry Page;
Google's founders.
PageRank™
is often a curse to many search engine optimizers (
SEO's ) and probably the most mis-understood section
of marketing and promoting websites.
It
works on the basis that each and every page in cyber
space has a value. So whilst you may look upon your
website has a whole and indeed your website marketing
and promotions may concentrate on your website as a
whole, Google's PageRank relies upon a sort of democratic
make up. It looks at links as votes.
It
looks at who is linking to your site and assesses a
value to the particular page partly based upon the value
of a particular page which has a link. A good quality
link to your site has a greater value than several poor
quality links. Effectively you can waste so much valuable
time building links to your website and feeling satisfied
for a job well done ... until Google drops your rank!
More...
Quick
easy tricks to get high rankings in Google
Most webmasters want very quick and easy solutions,
not only do they want to get high rankings in Google,
they want these rankings now.
To satisfy this demand there are so-called SEO experts
that offer quick and easy website marketing solutions
with magical fixes for a few quid. They claim to have
internet promotional skills that will bring your website
in Google's top 10 results quickly and easily. ..More
|
