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Understanding
Google's Keyword Policy by Peter
Yexley
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What is google's Algorithm ? ]
[ Keyword weight and density
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SEO ]
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Google
- Keyword Weight & Density
This is a good
time to get rid of another myth; The more times a keyword
appears on your page, the higher your Google PageRank. Google's
algorithm extends further than looking at the keyword weight
and density. Search engine forums suggest varying percentages
between 3% and 5% up to a staggering 20%, this means repeating
the same keyword twenty times in every one hundred.
Let's get back
to marketing and promoting websites, and search engine optimisation
(SEO ) because we are now in danger of looking at ways to
manipulate Google. Bad idea!, be ethical and comply - it pays
dividends. Look at it another way, if you have one hundred
words and you repeat one of those twenty times, that leaves
eighty, if you have another important keyword and repeat that
twenty times, you have only sixty words left. Keep going,
think of your third most popular keyword and repeat it twenty
times ... come on !!
You might reach
a high ranking in Google, if it really worked, but when a
client actually looked at your website, it would make no sense
whatsoever. So what is the point of gaining high positions
in Google if your site suits Google's algorithm but makes
no sense to your clients, think about your real objectives.
High rank but no
customers! Give Google credit, it examines every aspect of
your page copy and that of the pages linking to it, then it
will determine if it matches the search.
Keyword density
is an indicator of the number of times the selected keyword
appears in the web page. But your keywords shouldn't be over
used, although should be just sufficient enough to appear
at important places.
If you repeat your
keywords with every other word on every line, then your site
will probably be rejected as an artificial site or spam site.
Keyword density
is always expressed as a percentage of the total word content
on a given web page.
Suppose you have
100 words on your webpage (not including HMTL code used for
writing the web page), and you use a certain keyword for five
times in the content. The keyword density on that page is
got by simply dividing the total number of keywords, by the
total number of words that appear on your web page. So here
it is 5 divided by 100 = .05. Because keyword density is a
percentage of the total word count on the page, multiply the
above by 100, that is 0.05 x 100 = 5%
The accepted standard
for a keyword density seems to vary from one chat room to
another. Let's say today the percentage is between 3% and
5%.
Remember, that
this rule applies to every page on your site. It also applies
to not just to one keyword but also a set of keywords that
relates to a different product or service. The keyword density
should always be between 3% and 5%, or whatever percentage
is dictated at the time.
Simple steps to check the density:
Copy and paste the content from an individual web page into
a word-processing software program like Word.
Go to the 'Edit' menu and click 'Select All'. Now go to the
'Tools' menu and select 'Word Count'. Write down the total
number of words in the page.
Now select the 'Find' function on the 'Edit' menu. Go to the
'Replace' tab and type in the keyword you want to find. 'Replace'
that word with the same word, so you don't change the text.
When you complete the replace function, the system will provide
a count of the words you replaced. That gives the number of
times you have used the keyword in that page.
Using the total word count for the page and the total number
of keywords you can now calculate the keyword density.
Copyright 2009 Peter
Yexley. All rights reserved.Website
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