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Marketing
and promoting websites by Peter
Yexley
Google,
keywords and meta tags? Keyword weight and density.
[ Internet
Marketing UK ] [ Google's
Algorithm ] [ Keyword
weight and density ]
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So,
within Google's algorithm is Google PageRank, it doesn't
soley rely upon this, it has a very sophisticated technique
relating to matching text.
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This
is a good time to get rid of another myth; The more times
a keyword appears on your page, the higher your Google PageRank.
Google's algorithm extends further than looking at the keyword
weight or density. Search engine forums suggest varying
percentages between 5% up to a staggering 20%, this means
repeating the same keyword twenty times in every one hundred.
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| Let's
get back to marketing and promoting websites, and search engine
optimization (SEO ) because we are now in danger of looking
at ways to manipulate Google. Bad idea!, be ethical and comply
- it pays dividends. Look at it another way, if you have one
hundred words and you repeat one of those twenty times, that
leaves eighty, if you have another important keyword and repeat
that twenty times, you have only sixty words left. Keep going,
thing of your third most popular keyword and repeat it twenty
times ... come on !! |
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You
might reach a high ranking in Google, if it really worked,
but when a client actually looked at your website, it would
make no sense whatsoever. So what is the point of gaining
high positions in Google if your site suits Google's algorithm
but makes no sense to your clients, think about your real
objectives. High rank but no customers! |
Give
Google credit, it examines very aspect of your page copy and that
of the pages linking to it, then it will determine if it matches
the search.
Copyright 2007
Peter Yexley Internet Marketing
Expert - Site Promoted by Peter Yexley. All rights reserved.
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