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Marketing
and promoting websites by Peter
Yexley
What
is google's Algorithm ?
[ Internet
Marketing UK ] [ Keyword
weight and density ] [
Search Engine Optimization SEO
]
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Much
confusion is scattered among search engine optimization
experts and DIY'ers alike. Search Engine Marketing Forums
can propagate Chinese Whispers and this part of Google's
algorithm is generally misunderstood. Links are important,
there's no question about it but will putting links on your
website to another website move you up in Google and improve
your website's PageRank?
Google
looks at a link from one page to another as a vote. The
vote is for that particular page where the link resides
to the recipient page ... not for the website as a whole.
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So
if you are thinking about the sheer volume of links ...
or votes as gaining a higher pagerank in Google, your website
marketing and promotions will be in vain! A quick backlink
check by Google will uncover the nature of the page that
casted the vote. Let's take a comical scenario, your page
is based upon Wedding Gifts and there is a link from a Funeral
Director, there is little or no relevance, so if Google
views the voting page as "important", they will
have more clout in making your page important. That isn't
to say that the Funeral Director's website wasn't important
in its own spectrum, relevance pays a crucial roll.
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Another
common myth ... and there's lots of them! is that once you
have successfully submitted your website to Google - you
may sit and enjoy the results. What really happens is that
Google remembers your site when someone conducts a relevant
search, its pagerank was sufficiently high to jog Google's
memory and if it matches the query, your website will be
indexed highly.
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So,
Google combines PageRank with sophisticated text-matching techniques
to find pages that are both important and relevant to your search.
Google goes far beyond the number of times a term appears on a
page and examines all aspects of the page's content (and the content
of the pages linking to it) to determine if it's a good match
for your query. Integrity
Google's complex, automated methods make human tampering with
our results extremely difficult. And though we do run relevant
ads above and next to our results, Google does not sell placement
within the results themselves (i.e., no one can buy a higher PageRank).
A Google search is an easy, honest and objective way to find high-quality
websites with information relevant to your search.
Copyright 2007
Peter Yexley Internet Marketing
Expert - Site Promoted by Peter Yexley. All rights reserved.
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